With decades of experience, a multidisciplinary team, and a strong reputation as a trusted waterfront consultancy, Harbour Planning has established itself as a leader in its field. Servicing all of New South Wales’ waterways, Harbour Planning specialises in securing approvals and managing development processes across complex commercial and domestic waterfront projects.
To keep up with an evolving industry and ensure their brand matches their high-level expertise, Harbour Planning partnered with COG Marketing — a full-service Sydney-based agency supporting Australian businesses with integrated branding, digital, and marketing strategies.
Here’s how this partnership helped Harbour Planning streamline their communications, build digital credibility, and continue thriving with confidence.
COG Design: Branding That Reflects Professionalism and Precision
COG’s creative team at COG Design worked closely with Harbour Planning to deliver a refreshed visual identity. From typography to colour palettes and a new logo design, the branding was updated to reflect the company’s professionalism, niche expertise, and close relationship with NSW governing authorities.
The new design system not only enhances credibility in formal planning submissions and stakeholder interactions but also creates a consistent visual language across digital and physical brand touchpoints.
Web Design and Development: Showcasing Expertise in a User-Friendly Platform
Harbour Planning’s previous website no longer matched their capabilities or reflected the scale of their experience. COG Marketing created a custom website with clean navigation, intuitive content layout, and mobile responsiveness to ensure clients — from private property owners to commercial developers — could easily access important service information.
The new website structure clearly communicates Harbour Planning’s core services, project types, and unique value in navigating NSW maritime planning. It positions them as a high-trust partner in a highly regulated industry, while encouraging new inquiries and project discussions.
Digital Marketing Strategy: Driving Visibility with SEO
To increase discoverability and online reach, COG Digital developed a tailored Search Engine Optimization (SEO) strategy. The plan focused on targeted keywords such as “NSW waterfront consultant,” “maritime development applications,” and “DA approval for jetties and pontoons.”
This SEO strategy helped Harbour Planning rise in search rankings, attract qualified traffic to the site, and strengthen their visibility across regional and metropolitan areas. The result: increased inquiries and a stronger flow of relevant leads.
Website and Email Hosting: Reliable Infrastructure to Support Operations
COG Marketing also provides website and email hosting to ensure Harbour Planning’s digital infrastructure is secure, fast, and reliable. For a consultancy handling government documentation and client correspondence, uptime and security are essential.
With COG’s managed hosting services, the Harbour Planning team can operate smoothly, knowing their email communications and website are supported by local technical experts.
Printing and Promo: Professional Materials for Stakeholder Engagement
In the planning and development space, printed documents and branded collateral are still vital. Through COG Print, Harbour Planning now uses professionally printed business cards, project folders, document templates, and stakeholder handouts — all aligned with their refreshed branding.
Additionally, COG Promo supported Harbour Planning with custom promotional products for internal team use and external engagement, such as branded notepads, merchandise, and uniforms. These promotions help reinforce a consistent and professional image across meetings, site visits, and events.
A Partnership Anchored in Strategy and Growth
The collaboration between Harbour Planning and COG Marketing reflects a shared commitment to long-term success. With comprehensive support across brand identity, digital platforms, SEO, and operational tools, Harbour Planning is now better positioned to showcase their expertise and grow their client base across NSW waterways.
Whether it’s preparing a compliant DA, managing a marine development, or navigating complex stakeholder approvals — Harbour Planning’s brand and marketing are now as strong as their industry knowledge.
