Planning for Success — How COG Marketing Supports Harbour Planning’s Long-Term Vision
Harbour Planning has always been about clarity, strategy, and expert navigation through the complexities of town planning. But to expand their reach and serve more clients across Australia, they needed a marketing strategy that reflected their ambition and professional expertise.
That’s where COG Marketing stepped in—offering end-to-end support across branding, digital, hosting, and promotions.
Design That Builds Confidence
Through the creative lens of COG Design, Harbour Planning’s brand was refined to be more confident, modern, and memorable. The logo was redesigned to reflect authority and approachability, while the broader design system gave the brand flexibility across digital and print touchpoints.
A Website Built for Growth
Harbour Planning needed a site that not only explained what they do—but demonstrated their expertise. COG’s web design and development team delivered a responsive, professional website tailored for content clarity, mobile usability, and lead generation. Case studies, service overviews, and contact flows are now optimised to create a seamless user experience.
Search Engine Performance That Delivers
Getting in front of the right audience was a key goal for Harbour Planning. Thanks to a targeted SEO approach, the site now appears for strategic search queries—placing Harbour Planning in front of developers, architects, and businesses looking for a reliable planning consultant. This ongoing digital marketing strategy ensures continued visibility and growth.
Seamless Hosting for Operational Efficiency
To ensure the site and emails perform as well as the business itself, COG implemented secure website and email hosting solutions. Fast load speeds, consistent uptime, and secure data backups keep Harbour Planning’s digital operations running smoothly every day.
Print and Promo That Leaves a Lasting Impression
Beyond the digital, COG helped Harbour Planning maintain a strong brand presence through tangible assets. From business cards to brochures and client gift items, their printing services and promotional products create trust and reinforce professionalism in every interaction.
